Netflix price hike in Australia

Feeling like second class citizens or lab rats of late down south?

Well, you should be.

Netflix has tested upping Australian prices by as much as AU$3 over weekends, increasing its Basic plan from AU$8.99 to AU$9.99 a month.
“We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement. “In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”

Bleh. That is kinda lame. Sure, they have to buy the movie and pay to stream the data, and there is some hardware costs, but for the most part, those costs should be pretty stable…. So why might they be testing a price hike?

The federal government is set to extend Australia’s 10 percent goods and services tax to “intangible supplies” (such as digital content, games and software), effecting online streaming companies such as Netflix.

The change — which has been widely dubbed the “Netflix Tax,” including by the Australian government itself — comes into force on July 1. Netflix has not commented on whether it plans to pass the 10 percent tax onto customers.

Unbelievable. The federal government now wants to tax ones and zeros.
They even call it “intangible supplies“… I mean, they themselves say, yeah, we want to tax what you can’t see.

A little bit dumbfounded.