Physical Web

This one has my interest, but not my time – yet.

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.

Yup, you read that right, just walk up to ‘anything’ and interact with it right then and there from your mobile device.

The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn’t realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn’t about replacing native apps: it’s about enabling interaction when native apps just aren’t practical.

So they are talking about having a small app somehow ‘appear’ on your mobile as and when you need it and then disappear once its clear you no longer need it for that physical device or location.

I’m all over this as I am so totally over having a phone full of apps.
Every single ‘thing’ I mess with has its own app, there is no app that works with a group of devices. This is why I love what I have done with my house and groov – more on this at another time.

The Physical Web is not shipping yet nor is it a Google product. This is an early-stage experimental project and we’re developing it out in the open as we do all things related to the web. This should only be of interest to developers looking to test out this feature and provide us feedback.

This is why I am excited, but not jumping in just yet. It’s a work in progress, it’s in a state of flux. I am going to wait till it matures a little more and then we will see about how it can be mashed up and interfaced with.

Sounds like its worth the wait.
I can wait.